Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Perry Weather, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perry weather is hands down the best weather safety platform on the market. It’s the best way to get all my team on the same page and speaking the same language as it relates to inclement weather and what to do in each circumstance. Couldn’t speak more highly of PW, their app and their overall customer experience.
I had previously used another great lightning tracker app until it was taken off the app store in September 2017. It also required a subscription to use which being a weather geek was never an issue for me. Tracking lightning strikes is an important tool in finding out where I need to film storms while also keeping myself safe. Since that app got removed I have been using a different app which I really do not like. We have thunderstorms in the forecast this Wednesday so I am looking to find a better lightning tracking app. I do not mind paying a subscription and bought this app guessing there would be an in app purchase option for a subscription to use the app. Instead the app ended up directing me to its website. The company who runs this app seems to be gearing their services only to other companies for professional use. So if you are some random guy like me hoping to use the app for private use either as part of pursuing the great hobby of storm chasing or just to warn you and your family of an approaching thunderstorm you are not in luck. Their website does not have any functions to purchase a subscription to use this app but they have a 10 day free trial option for professional use. I do not want a 10 day free trial. Their website seems advanced enough to be capable of listing a subscription price with an “Add to Cart” button next to it. Until then my search continues.
This is the weather system our district uses for lightning notifications. The app makes it so much easier to monitor incoming weather. The way it displays lightning strikes and the 30min all clear count down makes it easy for informing all admin and coaches when it is safe to resume play.
Perry Weather is designed to keep your team safe and your operations running smoothly. Customize alerts tailored to your weather policies, track chang...