Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fox Television Stations, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app seriously needs to be fixed. you can't touch anywhere on the home screen without it immediately opening another link. I've repeatedly tried to simply scroll through the home screen, & whatever my finger touches during the scroll motion, it switches the screen. If you drag your finger to scroll the screen & you touch the daily forecast during the scroll motion, it immediately switches the screen to the daily forecast. It does the same thing if you drag your finger to scroll past the radar or a video. This happens all of the time & it usually makes me switch to another news station weather app that's reliable.
I like Fox 26 for weather and their TV staff does a great job. For some reason though the app is not updating with the latest video clips, which is why I downloaded it in the first place. For example, this morning I wanted to watch a video forecast for how Tropical Storm Nicolas will affect my area, but the video on there is from 11 days ago where they’re talking about Hurricane Ida. The app is otherwise fine, but again there are a plethora of weather apps out there, some better, where I can read the forecast, so the value for me was to be able to come here and see a quick weather clip that summarizes what’s going on (ie such as when you’re watching the news and the weather comes on. If they could do one of these 2-4 times per day and then upload to the app I’d use it more.
I’ve used this app everyday for over 2 years but the radar is a bit slow (about 8 min behind actual weather) and over the past week (New Year’s week 2020) the app has simply locked up. I have deleted and reinstalled to see if a recent update is the cause.
Tracking your local forecast for Houston and all of southeast Texas has never been easier with the FOX 26 Houston Weather App. It’s got all the featur...