Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southwestern Advantage · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I did the LEAD program as a senior in high school and now I’m a Sophomore in college. It was genuinely so helpful to talk with a mentor/ accountability partner who was slightly older than me, cool, and the type of person I want to become! I learned useful life skills back in high school like scheduling and balancing theater rehearsals, school, homework/ studying time, and personal life. Overall, it set me ahead before college and has improved the way I view productivity and how I perform as a person and as a student! I’ve had success in school and work and a lot of those skills can be traced back to the principles I learned back in LEAD.
Develop your life & leadership skills with Southwestern LEAD. Through the LEAD app, you will have the opportunity to access over 200 lessons, earn lea...