Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SOOP Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am enjoying the app, but a lot of channels still don’t have English subtitles. It is nice that the feature is available, but SOOP should encourage more of the Korean channels to turn on CC
The rebrand from AfreecaTV to SOOP was so unnecessary and a serious downgrade. 1. The app interface is way less intuitive and is cluttered design-wise. 2. With the rebrand, Afreeca TV now seems like it is solely a gaming-content platform. Gaming content basically takes up 99% of the options for streaming categories and they added a tab in the main bar for esports. I understand that Afreeca got an influx of gaming streamers making accounts due to Twitch Korea shutting down, but I there is absolutely no variety when scrolling the currently live page like talking or eating streams because it's all gaming streams.
stop giving this app bad reviews solely because you can’t speak Korean. i saw one reviewer give this app 3 stars because “if you don’t speak Korean, don’t waste your time.” The app is for Korean streamers, Not English streamers. I saw another reviewer saying they got banned for speaking English. it’s highly disrespectful to speak English in a Korean chat. People need to stop leaving bad reviews on this app just because they don’t speak Korean, it’s really unfair to the developers. Unless you have a real reason to dislike the app (bugs, glitches, updates) ‘don’t waste your time.’
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| Name | Price | Type |
|---|---|---|
| 10 Star Balloons | $0.99 | One-time |
| QuickView 30-Day Pass | $2.99 | One-time |
| 정기구독권 1개월(30일) | $2.99 | One-time |
| Basic Subscription 1 Month | $3.99 | One-time |
| QuickView Plus 30-Day Pass | $4.99 | One-time |
| QuickView + Auto Payment (Monthly) | $5.49 | Monthly |
| 정기구독권 3개월(90일) | $6.99 | One-time |
| 100 Star Balloons | $9.99 | One-time |
| Plus Level 2 Subscription 1 Month | $12.99 | One-time |
| 정기구독권 12개월(360일) | $34.99 | One-time |