Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sony Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app relies on a Wi-Fi connection to the camera to FTP JPEGs. When there is no access point available, as is often the case for most of this app’s intended users, the app must use the phone’s hotspot to create an access point for the cameras. The problem is that iPhones automatically turn off their hotspots when it detects no active connections. Every time this happens I have to take the phone out, re-enable the hotspot and restart the FTP server in the app. This happens when the camera idles to sleep, is turned off or has the FTP power save function enabled — in other words: All. The. Freaking. Time. Do not fault Sony for this because it is Apple who forces this on users without an option to disable the timeout. I’m sure this is less of an issue for sports photographers who have thousands of images transferring slowly enough that the hotspot connection never times out. But for photographers with more sporadic transfers like news photographers, this app is a no-go on the iPhone.
Seems to work ok but needs improvement on the organization of photos as you take them. Would be great if it worked to automatically show you the photos as you take them, always displaying the latest. I was able to pair with the A7III with no problem but the program refuses to see the A7RIV. Both cameras work on the ImagingEdge Mobile on two different iOS devices. Issue appears to be with this particular app. Went through the troubleshooting process and issue still occurs.
This app used to give me a professional edge by downloading from camera to phone. Now, I have no clue what is going on with the app and it is not user friendly. I used to choose pics from my camera, open the wifi setting on my phone and then open the app and the shots would download. No the app just has a home screen that is a bunch of technical jargon and worst yet, nothing downloads and it’s too complex to figure out. GET RID OF THIS APP OR CREATE A VERSION LIKE THE OLD. This is useless and I’m losing productivity.
A free application for professional sports and news photographers using a Sony camera that speeds up the workflow of transferring still images . You c...