Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Florian Kiem · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love this app. It’s been a game-changer from a notes taking perspective, sure, but it’s the other ways it breaks down meetings: action items, next steps, and even asking what else needs to be done that separates it from other such apps. That said, it can glitchy at times (it’s missed a few conversations that were critical), if I get a calm in the middle of it recording it can be glitchy, but when it works it is amazing.
I keep getting errors where it can’t transcribe recordings because the files “are the wrong data type”. And now today it’s not even able to capture recordings, so I’ve had two sessions get lost entirely - despite knowing that I did record and stop recording both sessions. It works so well when it works, but it still *doesn’t* work way too often to be trustworthy.
Great promise, but app doesn’t work and throws connection errors half of the times. UI looks good but is quite buggy.
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