Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Kovacs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My only suggestion is adding in a feature that allows users to reorganize the tasks by “picking up” and moving them- something similar to Reminders.
I picked this app up mostly on the strength of its design, which I think is very striking. I like the “status card” with information on each of the corners, and I like that completed tasks don’t clutter up your today view but are also easily accessible in just a tap or two, without having to go to some submenu or something. That said, Today App is a little bare bones in terms of its features, even for an app that supposed to help you focus on a relatively narrow set of tasks. Also, it seems like when you set a reminder, there’s no way to check on it or cancel it? I thought my reminders for a particular task weren’t going through at first, only to get four notifications at once later in the day. I wouldn’t say that I regret being an early adopter, but I’m definitely curious to see how this app grows. In the meantime, it’s a sleek, stylish app that serves its intended purpose!
There are still a lot of room for enhancements on this app, but the best part of a productivity app like this is that it only allows you to work on today - which I feel like is the point of the app. Other productivity apps like Sorted and Things have a lot of room for customization and sometimes when I use them I get off track and start planning my whole life. I like to use this app to quickly write down the 3 or 4 things I need to get done today and use it to hold me accountable. The UI is also great and easy to get familiar with.
Focus on today — not everything at once. Today App is a beautifully designed productivity app that helps you organize tasks, notes and calendars with...
| Name | Price | Type |
|---|---|---|
| Today App Premium - Monthly | $1.99 | Monthly |
| Weekly | $4.99 | Weekly |
| Today App Premium - Annual | $19.99 | Yearly |
| Lifetime | $29.99 | One-time |
| Lifetime | $44.99 | One-time |