Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smiles · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new app is missing basic usability. I have two flight reservations linked to my smiles account. They do not show when opening the app. Searching for “my flights” comes up empty. I can only book new flights. So, check in is also not possible. I am sure the function to add an existing booking is hidden somewhere, but after ten minutes of searching to no avail, I give up and call this new app unhelpful.
Suddenly my app access has been denied. No reason!! I have a trip coming up but right now I’m not able to use my app or access my account
Bonzinho
Planeje sua viagem dos sonhos com o novo app da Smiles! Transforme suas viagens em experiências memoráveis com o novo app Smiles. Com ele, você tem...