Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Information Solutions Cooperative · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When looking at usage data, the Unbilled usage option shows a random stretch of dates, sometimes a year old, sometimes weeks old, but hasn’t shown the actual, unbilled usage in a few years. The app has had new bugs introduced over time. Asking for current billing period sometimes gets the right dates, sometimes not. Face ID on iPhone and iPad work if the app hasn’t been launched lately (or if you terminate the app, then launch it), but once you’ve had it up, if you come back later, the app doesn’t request Face ID from the mobile device. Again, this has been broken for a few years. Finally, providing a way to submit observed bugs through the app would allow you to capture information on which electric coop or other provider the bug pertains to, and even the account number, so you could actually verify what is being reported. 40 years of software development and QA make such issues stand out.
I have not been able to access any of my billing information past or present. Not since June 2023. All it says is “online payment are ‘temporarily’ unavailable. But even my old bills/payments are unavailable. I don’t receive a paper bill and am not able to know about any unforeseen issues/changes until after the fact. I just want to use my app. Every time I call over the phone they to pay online or on the app because “they can use theirs just fine and see what’s on there.” I’ve even uninstalled the app and then reinstalled it and still not working. No point in having it if I can’t use it. Please, please fix this issue.
I can not believe that in this day and age with all the data & security breaches the only thing I can use as my user name is my email address. Horrible! My email address is out there on hundreds of websites and very likely on the dark web. None of my other financial and service provider accounts require using an email address as the user name. Most don’t even allow it because an email address is very insecure!!!! Also, the password can not contain even some of the most basic special characters. Another big whoops by the developers. Get with the times!!! If this is the type of weak security I can expect just for logging in there is no way in hell I will ever store something like a credit card number on it!!! Anyone with nefarious intentions can easily get an email address, break the easy-peasy passwords because stronger ones aren’t allowed and then they have all kinds of information about my utility services, where I live, what properties I one. Horrible!!!!
SmartHub provides utility and telecommunications customers account management at their fingertips. Customers can view their usage and billing, manage...