Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phase4 Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paid for this nice fancy alarm and cannot for the life of me figure out how to set it for 6:00! All it lets me do is input the number of hours I would like to sleep, but I have to actually get up to get my son on the bus.
This app does most everything you’d want from a standard monitoring app, it monitors and documents the nightly cycles. The graphics are cool. It needs the option to use music from your music library to wake up to. The big thing it doesn’t do, which is why it isn’t my main sleep app, is it does not work with Apple Health. Not sure why this wasn’t included, but is needed!
Recent changes to the app are improvements. But there's still more to do. - Why is there no option to start the alarm with vibration and no sound? Isn't that the point of offering a vibrate option? - The graphs are OK. As I have suggested directly to the developers, it is possible to roll much of the information in the graphs into one graph. The most useful thing to me would be to see a graph with a floating baseline so I could instantly see my bed times and wake-up times, length of sleep and quality of sleep in one graph. A sleep app I used previously had this until the developers "improved" it and removed this most useful graph. - Make the font sizes bigger and bolder. Some of us are old. I'm not breaking out my reading glasses to read my sleep data. - I've used other sleep apps that showed I don't always have the same sleep pattern. With this one, it's always pretty much the same. I think your algorithm could be improved. - Your data shows that I'm awake far more than my body tells me I am. With other sleep apps, I've regularly had efficiency in the 90s, but sometimes lower. With this app, I'm pretty much always in the high 70s. - I think a hard-edge color graph would be more useful. Supposedly, the peaks are when the app thinks I'm awake, but there's no line or color marker that indicates awake.
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