Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phase4 Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using this for over a year and it was working great. However lately it has been shutting itself off or not recording my sleep. I suspect it has something to do with a recent iPhone os update and/ or other apps messages are interfering with it. This didn’t happen before unless I answered a call. I have added no new apps to my phone. I regularly get Skype and text messages while I sleep, never made a difference before. I hope it goes back to working again.
It would be better if you could see your sleep average compared to desired sleep. ***Update*** I did as the developer stated. All that happened was the graph changed from the current day to the current year, which I already knew how to do. So I will try to be more clear. When I click on the graph for the month or year; it would be nice to get an average of month/year sleep compared to desired sleep. If I get eight hours a day the first two weeks and six hours a day for the next two weeks; then I averaged seven hours a day for the month... I could add each day up and divide by the total number of days to get the average. This is just a suggestion that I feel would make this app great but hey it’s free so...
I got this app 2 weeks ago, looking to improve my sleep time (I was getting about 5 hours a night, if I was lucky). I didn’t have really high hopes; after all, how could my phone help me sleep? Well, first off it had me set a goal for my sleep time. Well, I’d try for seven, I thought, of course not expecting to get anywhere near seven. I admit, the first night I mainly laid awake staring at it. Because you see, you must keep the app open while you sleep (keep the phone plugged in or you’ll run down the battery). No checking the news, no googling random ideas that hit you at 12:45, no Candy Crush. I got my first clue that night as to why I wasn’t sleeping so well! The next morning I was awakened by... wind chimes? And a graph was waiting for my perusal, showing me exactly how long I’d laid awake! As nights passed I noticed what helped and what didn’t: beer after six (No), beer at dinner (no effect) valerian root before bed (yes, but prepare for really intense dreams), games on my phone (no), outdoor physical activity (oh yes). This past week I have twice made my goal of 7 hours. The other days I got 6 1/2, 6 and 44 minutes, and so on. I definitely recommend this app!
Wake up gently and improve your sleep. Feel refreshed and rejuvenated every morning! Tired of being jarred awake? Wake up gently to high-quality natu...