Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phase4 Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app so I could record myself shushing and let it play on a loop for a set amount of time. It does do that. However, you MUST have the microphone turned on your phone while the app is running for you to play the audio. AND when the app is on in the background my speaker levels start constantly moving up and down on their own. This has made my phone get incredibly hot to the touch while I sleep. This only happens when the app is running in the background (like when I turned it on to calm and then fell asleep). I wish I could keep it but I’m going to need to get rid of it.
Really good library of sounds! Some of them work almost instantly to calm the baby and help to sleep. It is a bit annoying to have to decline the upgrade Every time, & mostly my gripe with that is you have press “cancel “ to decline the upgrade , which when your in a panic to calm to baby is not great. But I guess that’s totally expected for a free app.
The box fan works so well it’s crazy. Lots of options. The only way to make this app better is if they add a vacuum sound. Puts the baby out in seconds.
Help your baby sleep better than ever with over 200 high-quality Baby Sleep sounds. Soothe your baby to sleep and get the rest you need. You can use...