Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salt Lake City Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app allows me to place holds on items on in the Library catalog. Most recent example is “Arrow. The complete seventh season. “ put a hold on it in the app, waited a couple weeks an decided to check it on the website, turns out this item is not at any library, doesn’t come up in web search at all. If I knew it wasn’t available two weeks ago I would have ordered it from thrift books or something instead of waiting for a hold that can never be filled.
I use this app exclusively on mobile. I’ve experienced really long lags when searching for a title. I can search for the book but when it pulls up and I click on the “show editions” and click on the book option, it just keep trying to load the link where I can reserve the book but instead keeps doing the spinning search/loading thing. I also use the SL County library app and it doesn’t have this problem despite likely using similar or same developers and library resources. I think 1-2 years ago both apps underwent a redesign and the County library app had the same experiences I’m getting now but with the City library app. Please figure out what’s going on. I love the library!!
It’s ok but lately I search for a book and the app says “checking…” for each category: ebook, book, audiobook, but never loads. Then when I click on “book,” it doesn’t load the page. I’ve tried this multiple times in various locations so I don’t think it’s my WiFi. I end up having to use a browser like chrome to actually see if the book is available. PLEASE FIX THIS, if possible.
The City Library's app helps you browse the catalog, access items in the Digital Library, discover great new books, connect with The City Library's so...