Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AB Storstockholms Lokaltrafik · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a very good guide for tourists, but does not work with non-Swedish cards. But you can pay using contactless on the busses and trains, this works really well. Dear SL: It would be helpful for tourists if you included information of contact payment system, it works great, but my self and other tourists from the cruise terminal didn’t know about this, we had to make a line to later find out out about it, once we figured it out, it was easy to get around, it was at Gärdet station.
I used to love the app because it always showed the walking part to the final destination and which side of street for the bus stop. Now it doesn't show the end point of the search on the journey map, just the start and end points of the subway, bus, tram, etc used in the route selection. The map is useless unless you are looking for a major attraction. Google maps doesn't always have the best walking map (sometimes it shows impossible paths unless you can leap tall buildings in a single bound) and shows a straight line for a bus route. Guess I should go old school with a map.
Honestly, this app is still pretty low on the usefulness scale. Can’t access my SL account, can’t buy tickets in advance, the network disruptions section is rather confusing than helpful and to get correct times and trip info, there are still better apps out there. No lost & found info either. Ask any of your customers for feedback and they’ll tell you exactly what features they would expect from the official SL app.
This is the official app for public transport in Stockholm. Plan your trip, buy mobile tickets and get service updates. A convenient way to buy ticke...