Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Region Skåne · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find the app easy to use and navigate around. The 30 Day + Metro and 10/30 + Metro does not appear as an option to buy or as an add in for me. Yet it is described on your tickets offered page. Has it been discontinued?
If you’re traveling in southern Sweden, you basically need this app. I don’t know what languages it supports, but as an English speaking traveler I’m grateful there is English support in-app. Note that regardless of your language selection, their marketing team hasn’t heard of segmentation yet so you’re going to get Swedish language spam from them every day, potentially multiple times per day. And if you’re trying to figure out how to unsubscribe, the instructions are in Swedish. But it’s also not one-click so it takes you to a page in Swedish that you have to figure out what to click to unsubscribe. I spent a lot of time on this part because it’s really awful but also really easily avoidable if they’d just segment their marketing campaigns based on in-app language selection. I did find it really hard to track my in-progress routes on this app so it was not always easy to know when I needed to prepare to disembark. It would be really really nice to have Apple Pay as a payment option. For some reason they declined to accept my perfectly good Apple Card directly.
This replacement for Reseplaneraren works, but I’m not sure you could call it an improvement. What happened to the round-trip selection? Are we supposed to purchase a 24 pass now? If this was explained somewhere in the app it was not obvious to me.
With the Skånetrafiken app you can: * Buy all types of tickets, including: Single, 24-hours, 30-days, Flex 10/30 and more. * Pay with Swish, card (Ma...