Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sky UK Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is generally good, content interesting and informative, etc. My main complaint is that I can’t share stories from the app via Facebook Messenger. When I tap on the Messenger icon, what gets inserted into the message is NOT (a link to) the story, but just the cover photo. To share via Messenger, I have to switch out of the app, locate the story in a web browser, and share the story via Messenger from there. Messenger sharing used to work in the app but broke in recent updates. (I hope this is not a feature.)
Enough already with the temperature around the globe, spending 10 minutes or more informing us temperatures around world where ppl can’t go there anymore is useless, Sky should be calling the weather app, so why not Try showing the Covid-19 worldwide infection numbers, CHANGE that Sky theme music, it’s a turn off! Murdock enterprise, need I say more, watch AlJazerra 100 X more informative!
I check sky news every day. The only thing that is sometimes frustrating is when there is a clip of a news video, but no supporting information about the story/video - neither as a separate story or embedded in the video. Quite often there is a written story that you can click to get the info, but sometimes nothing, so you don’t know what it’s about. Not sure why sky does this. Other than that, the app is easy to use and has a good Mx of stories.
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