Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pablo Kessler Saiz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is in early stages of development, has potential but should not be used as a teaching tool for students yet. Not only does it give incorrect information (meropenem is not a standard first line antibiotic) but additionally doesn’t provide any teaching tool when things go wrong. If a student didn’t know the answer to why they failed they would be simply pressing different combinations of buttons until they got it right without understanding why. There’s a lot of different patterns of hemodynamics at play here, and with rapid progression of critical situations within the app without a way to pause the game to think, or a way to receive feedback on your choice, the treatments aren’t going to come intuitively and real time to students yet to provide effective learning. There are also strange/nonstandard choices of treatment options: no option to give norepi to a septic shock patient, no option to give bipap to a CHF exacerbation, the only anti hypertensive options are propranolol or NTG, the app will kill the hemorrhagic shock patient you’re already giving blood to unless you also give saline.
SimShockPad is a hemodynamic simulation game. It is not a teaching or instructional tool, nor a clinical simulator. It is a game, in the same sense th...