Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CIBC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’d like to be able to directly ‘transfer between accounts’ from my chequing to pay my credit card. Right now you have to do a bill payment to your credit card which has a delay of a few days. Hoping this is a feature soon.
In general, nothing amazing. Frequently goes down so I can’t make payments and things. Then I am late and causes a problem. Poor attitude towards west as that is the excuse for the system to not work early evening. Cut off is waaay early evening to send payments, so although they are sent on time, the bank decides to hold them for another 1-3 days, before SENDING, not the other bank as they like to blame. Exorbitant ‘bank’ fees when some company decide to withdraw twice and more than supposed to. Their like to gouge you when others screw up or something doesn’t work out perfect. Overall another lack lustre, profit oriented monolith bank. People that give positive feedback are the ones that used to pay and allow banks to be banks. I expect customer service and support. Their attitude towards customers on the phone is, hey we do that because we can, we don’t care about you. Their attitude towards security after they got caught with their pants down is painful. You basically always have to authenticate via text or call. You basically must have a cell phone to use this banks and you have to give them the number. Constantly goes down with no access, or info is not up to date. It’s really just very meh. Search around for others. Tangerine can be gooder in many ways. They claim to have won awards, the ratings on the App Store show a very different story, beware.
The interface is still slightly bloated, but functionality is all there. The UX has improved this year and I am hopeful for more improvements to come.
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