Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CIBC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
CIBC needs to update so much in this fast developing tech world, the app is so bad and so many clicks needed for placing one options trade. So many small banks are putting better app, such big bank not investing in their app looks strange. Actually I am slowly moving out with because of their high trading fees and so bad functionality.
The website is pretty primitive and the app does not fix those issues
This app lacks many features for professional traders like: (1) auto-display real times shares prices: I have to press the refresh button to get continuously the current shares price. (2) the selling of shares at the market price is slow (up to 4 minutes before it’s done), and there is no app notification of realized trades. I have to read the emails send time me to realize that my trade order has been done.
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