Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Simmons Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I trust the Simmons Team in Madill, they are very knowledgeable about their job and they keep a very good eye on the customers accts, their always available for me and give me excellent advice. Never once have they treated me like I’m stupid and that I’m unable to keep up w the monies in my bank acct. When Simmons took over becuz of the way I had been treated by Landmark Bank I’m guessing manager and his secretary I was ready to change banks becuz our money kept just disappearing but it was slick enough, I worked out of town and was so exhausted that I couldn’t catch where was it going to. But since Simmons has been over us that stopped and I had told my sister over and over I thought there was some embezzling going on I just couldn’t catch where it was, Simmons hasn’t done anything like that my acct has stayed in perfect harmony and all I can say is thank you thank you to the team/teams that work so diligently to keep our money where it is and keep it safe but their always there when we need them there’s nothing more a person could ask for them. Sincerely, Sandra
For the third time since this “new and improved” app (the required an entirely new app download???) was developed, I’m locked out because “a record needs updating”. I’ve recently moved and updated my address, but every time I call, the address doesn’t seem to update and it’s a matter of time before I get kicked out again. While this is annoying, I’m here because what is the logic in designing an app that locks someone out of their own banking info access over an incorrect address? Why not lock the card as well? Or even better don’t lock people out of online banking at all, especially over an address that company can’t fix. Heaven forbid you find out you’re locked out of your acct after hours and you need banking help not between the hours of 8-5, and expect a large wait time during the day when you call during open hours. The app is slow to load, often giving server error messages. Online check cashing is not instant as it is with other banks that offer this feature. It never reflects a true balance, transactions can take up to three days to post that we’re same day at my old bank. It’s infuriating and I’m SO FRUSTRATED WITH THIS DARK AGES, SMALL TOWN BANK feigning modernity.
UPDATE TO REVIEW The developer has responded to me and has said that since the new login is so fast there was no need to quick access anymore, which is okay I guess. What really made me update it to FIVE STARS (😁) is the fact that they stated they’re working to implement Apple Watch functionality again, which is the perfect replacement for Quick Access anyway, not that it’s needed with the new login speeds. I found myself trying to use the Apple Watch app the other day and realized it no longer existed, so I’m glad they are adding it back. Thanks Simmons!!!!!!! ———————————— ORIGINAL REVIEW The new app is incredible. The design is much more modern and it plays much better with the new iPhones (Basically all the iPhones with the notch). Opening the app is FAST, and I mean FAST. No more signing in, just scan your face or use your PIN. There is also a new in-app support chat. Everything about it is amazing...except for one feature. My favorite thing about the old app was the ability to quick glance at my balance. Just opening the app and tapping the ^ would let me see my balance quickly. Not only did they remove that, but they removed the Apple Watch app too! I used that almost on a daily basis. PLEASE bring that feature back! The Apple Watch app was THE BEST feature of the old app, and removing it makes it harder to access my balance while on the move. I will still rate this 4 stars because it’s a nice app, much better than the old one, however one star gets docked due to the removal of the ease of access features (Quick glance and Apple Watch).
Get ready for a better mobile banking experience with Simmons Bank. Enhanced speed, security and customization are just some of the amazing new featur...