Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shutterfly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app for years and it has improved a lot though still lacking. I’ve never had this happen, but this year the calendar suddenly stopped showing the correct dates. Everything was off for the last 2 weeks of the softball season and I had to resort to sending individual messages for everything. The messages can’t be formatted. It changes the format you start with to a continuous string of sentences so it’s useless. I reached out about the calendar issue and have yet to hear a response. Great idea, but still so many issues that create more work if you’re using it for an activity with schedules and changes. Better for a family site or something that doesn’t need frequent and timely communication.
When teams are ghosting each-other on the “Book”, it caused us huge coms problems. Missed games, long night drives too late and tired to prepare cook and clean before getting everyone to bed, missing players, forfeited games cause someone got the Covid sniffles and missed test day at school 12 days ago but can’t play the last game of the tournament,…..kind of coms with coach and team leaders and players and super parent fans. We’re just trying to coordinate a non-profit community game. share ideas central to an easy to use, you’re already staring at your phone, how much did this cost?,. Easy, centralized communication. Coach was very responsive. Purchased beautiful treasured photos taken by the catchers Mom. Parents of young athletes wishing to be informed on a secure platform is a must. We didn’t win all our games but we were never the reason one couldn’t be played because of miscommunication.
We use this site/app to help organize a baseball team. I have not had any issues with the web site on my computer, but the app is cumbersome for showing availability for games/ practices, and worthless for messages. I get an notification on my phone that the coach has sent a message, click on the message, and it is blank. I then go to the website, have to navigate that with my phone (it’s not configured for mobile devices), in order to read a message. In the app, in order to show availability, I have to go to the calendar, click on an event, select availability, make my choice, click back to go to the event, click back to go to the calendar, select the next event date, select availability, and make my selection. Very, very time consuming. Especially knowing that in the website you can go to the availability page and make all of your selections there. After a few years of fumbling through with this app, our team is going to be using a different app to organize our team. Maybe, if the issues are fixed, we will come back, but with all of the issues we’ve had....
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