Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Step Up Labs, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is absolutely one of the best if not the best splitting app available. First- the most common activity on this kind of app is adding an expense on the go, so you want it to be quick and painless. Settle up by far has the fastest expense adding framework, because you can start by tapping the name of the person who paid. Seems like a small thing, but it makes a big difference in the field. Second- exporting transactions is not behind a paywall. Third- unlimited transactions not behind paywall. Fourth- default shares for groups and an advanced expense adding experience for things like meals where tax and tip might be separate from the item subtotal. This includes a calculator in the subtotal area as well. Overall- the app looks a little dated. But who cares. All the basic functionality is there, it’s the fastest to add an expense, and only appropriate functionality is behind the paywall (like categories, receipt storage, and recurring transactions).
This is the best app for splitting expenses I found. It has a very slick interface, all required details are easily available and accessible. I wish it had 3 relatively small features that I proposed to the authors that could be implemented (had no negative or positive response from the authors so far). Ability to assign a fixed amount to a person(s) and exclude them from further sharing. Use case: a participant bought something completely different and their prices are fixed regarding the rest of the spending Ability to assign adjustments for sharing. Use case: in a restaurant, the entire bill is split evenly but one person ordered an expensive drink for himself and wants to exclude this amount from sharing, or a person didn’t order an expensive dessert and its share should be reduced by this amount Ability to create a paying group which is very natural in multi-family events (especially with children who could be accounted for differently). All calculations are as is but in the end, group spending and debts are combined. It makes regular accounting simple. No multipliers, all other accounting as described in 1) and 2) are still applicable on the individual level but the final settlement is natural The nice thing is that all these features could be introduced in a way that the old interface would work the same way without additional complexity for those who are not interested yet accommodating more complex use cases. I hope developers would listen to this proposals, it doesn’t look too complex and should not change the existing API too much
I absolutely love this app. Been traveling with friends for years, and this one has been the absolute best. It allows weighted contributions for people… for example, a married couple can have an assigned value of 2, and single people can have a value of 1. Making it so an even split bill (such as a taxi or hotel) will automatically split appropriately. If you’re traveling through multiple countries with multiple currencies, it will accurately convert the consolidated debts of each person in a group. We used to spend hours obsessing over who owes what at the end of a trip, but it’s not an issue anymore. It’s worth purchasing premium for the group (one time cost, benefits all transactions within the group). Groups can be reset after a trip is complete, which means you can continue having the perks of premium for a future trip at no extra cost.
Settle group expenses without the stress. Tired of messy IOUs, awkward money talks, and complex math after a trip or shared dinner? Settle Up is the...
| Name | Price | Type |
|---|---|---|
| Monthly Premium | $3.99 | Monthly |
| Group Premium for 1 week | $5.99 | One-time |
| Group Premium for 2 weeks | $9.99 | One-time |
| Group Premium for 1 month | $14.99 | One-time |
| Yearly Premium | $19.99 | Yearly |
| Group Premium for 2 months | $29.99 | One-time |
| Group Premium | $39.99 | One-time |
| Group Premium | $39.99 | One-time |
| Group Premium for 1 year | $39.99 | One-time |
| Lifetime Group Premium | $149.99 | One-time |