Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicolas Jersch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to use Splitwise, but I didn’t want to have to pay to use all the features (especially since we only come across reconciliation situations like this maybe once a year) While the app was great as well, it would limit you to entering in a certain number of expenses a day, using the unpaid version. That was not ideal for trying to reconcile expenses with friends after a trip… it would take several days just to get everything entered in. Splid doesn’t limit you, and I find it to be much more user friendly than Splitwise. We also love the summary feature! This has made our lives easier, and I plan to recommend it to everyone I know!
I’ve been using Splid since 2018 I believe and my trips have never been easier. All the app was really been done in a users perspective. Other apps are very hard to understand and to use but with Splid you literally just need to add expenses and payments. The UI and UX is amazing (I am a frontend engineer so I know what I am talking about) and the fact that it has no ads on the free version and that it’s not a subscription app makes it even better. I wishes it could have a web version for those who can’t download it or want a bigger UI (tablets or laptops). Anyways thanks Nico this app is awesome! I’ve been sharing it with many friends and some of them even purchased it too. Please keep giving support for new iOS versions 🙏
A friend and I took a trip to Europe and U.K. recently, and this app allowed us to put in all our expenses, who paid for what, what currency was used, and also to weight our expenses (for a short period of the trip, we had another friend join us, so not all expenses were split 50-50). After I got home and downloaded the excel spreadsheet, I manually checked the figure given for the suggested payment to settle up, and the two figures were within a few dollars of each other - probably due to rounding errors. I will continue to use this app based on its flexibility and accuracy. I’d highly recommend this for travelers who want to split expenses, but who would rather settle up at one time, rather than having to always split the bill at the table or at the hotel.
Perfect for holidays, housemates or your relationship, Splid helps you to stay on top of your expenses and settle up in an easy, relaxed way. No more...
| Name | Price | Type |
|---|---|---|
| 2 Groups | $2.99 | One-time |
| Splid Plus | $3.99 | One-time |