Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brainbaby · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok tbh I was super apprehensive at first about this.... I mean, I’m usually a very private person when it comes to dating... but I also don’t have a lot of time to vet through people and do the whole back and forth messaging thing. I find it a lot more productive to see the person and try and understand who they are that way. Seen makes it easy to vet through possible dates/friends so that I can see who they are before wasting my time. Basically, you can see conversations, chats, vids of the person you “may” go on a date with, and other people. I think this approach forces people to be original and puts on that creative pressure. It’s really interesting and I think this app may be on to something... 🤔 I guess we will see? Check it out 💁🏼♀️🤷🏼♀️🙃
Seen really caught me off guard. I wasn’t expecting to meet others that are authentically looking for real human connection. Even though this was started as a dating app, I was surprised to find other cool people in LA that I was able to get to know over video calls. Seen’s unique philsophy of letting you see other people’s past conversations allows you to know who you will really make a good connection with before you even meet them!
Since I’ve downloaded this app I’ve had the opportunity of talking to some great people, and even went on a few dates. This is app is transparent and has features to include videos, such as a story or by just watching other people have video calls. In the beginning it takes some time to get used to the fact other people can see everything you do, but on the long run it helps to find better matches as they already know if they are interested in your personality or not. Am really enjoying it! :)
SEEN is different: When you check out a dating profile on SEEN, you also get to see their matches and view their past conversations with other daters...