Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Schneider National, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded app, opened the app then asks you to register on mobile even though I have an account registered online on their web browser. OK, whatever. After registered on mobile version, now everyone I open the app, it’s stuck on a pop up window said “must choose a capacity” with a blank white window with no “capacity” to choose from? Then when I try to tap on anything on the screen, everything is frozen. The only option is to shut down the app. Then when you restart the app, this “capacity” blank white window pops up again!? Such a worthless app for such a great company. Need to pay someone to update this app Schneider!
I fill out the fields, I start typing the parking location, my town pops up on the menu below and I select it, then a “page not found” message pops up and I am prompted to go back or cancel. I select go back and I have to enter all the information all over again! This time it asks me for the Company information. After filling out all the required info, there’s a ‘save profile’ button but is inactive. Nothing left to do but delete this garbage app. This is like something right out of a Seinfeld episode!
I would expect more from Schneider, it’s poor!! It gives basic info and no info on commodity, so if it is a beer load that your unable to haul then time is wasted. The idea behind an app is to eliminate the need to call in and tie up the brokers on what can be unnecessary info so allowing the decision to be made quicker, please put all info as to customer pickup and delivery etc. I never understand this need to be this protective of info when if you take a load you get it anyway, also show other loads in delivery area so we can plan better, we have to enter the info to see what loads are in that area, create round trip loads or weekly loads where we put a starting city then end and an end date, let this system plan give a price and away we go?? Is it that hard? You do it with your own guys?? Let’s improve this app orange, you can do so much better!!
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