Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SAS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been flying internationally for two decades, and the SAS app is the first one that actually made me feel like the airline had my back. Boarding pass, gate changes, real-time disruption updates — all there before I had to ask and actually works flawlessly. No frantic refreshing, no rebooking-line panic, no second-guessing what was happening with my connection. It just worked. Quietly, calmly, exactly when I needed it. The closest thing to zero-stress travel I’ve ever experienced. Thank you Scandinavian Airlines, I can’t wait to fly with you again!
I have not used this app enough to write a full review. However, I would like attention to the incomplete ground transportation. If you want to be as helpful as to provide information about ground transportation, it needs to be better than the case is with CPH (Copenhagen, Denmark). It seems like each time I tap on Ground Transportation I get a different set of instructions, some of them possibly correct, some of them involving taking a bus to the main Copenhagen railroad station to take a train from there, while in fact you can take a train straight from the airport. Fortunately I am familiar enough with CPH to know my way around, but this could be confusing to a lot of people.
Why add things like pre-booking the gym in the lounges? There are much more crucial stuff you apparently don’t manage to add. Such as changing your booking currency. Somehow you can show USD but can’t book. What about adding eurobonus booking options? Every serious airline in StarAlliance (such as Lufthansa or United or ANA) let you purchase mileage tickets in the app. For some reason SAS doesn’t. Also why can’t you cancel or change youth tickets in the app but have to call customer service for that? Why can’t voucher currencies be converted automatically given the last official exchange rate even if you book in a different currency than what the voucher was in? United lets you do that. If voucher is in USD but you are booking a ticket in EUR they’ll convert the voucher into Euros for you (at reasonable FX rate). You can add extra luggage, meals and all sorts of stuff to your booking in the app. Why can’t you add fuel CO2 compensation? Why can’t you add wifi access there too? Lots of things SAS really really has to work on that might not be relevant if you fly once or twice a month but for EBD and other higher tier StarAlliance travelers these things are crucial and make the difference of choosing SK or someone else. Hoping to see some improvement. Thanks for taking my feedback into consideration when improving the app.
We are Scandinavia! Check in from the comfort of your home and get your boarding pass right on your phone — available even when you’re offline. ---...