Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sangoma Technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app isn’t feature complete. It still doesn’t have visual voicemails which is present on the Switchvox app and lacks integration with the chat features found on the desktop app. You have to get a whole different app for the chat features. You’ll still have to utilize multiple apps to get a complete experience.
Many of us had to suffer through the indignity of using Switchvox mobile whilst knowing that generic SIP-capable apps (Acrobits, Bria, Wave) work much better. Finally, we have a good replacement, and it’s all because this app is based on Acrobits and even uses their SIPIS servers for SIP registration, finally providing reliable incoming calling. Feature parity with Switchvox mobile isn’t all there yet. Visual voicemail doesn’t work and call recordings currently save to your iPhone under the “Files” app. You must browse your local file system and open the “Sangoma Connect” folder. You cannot change your status (yet), but a future update is supposed to revive this feature. The important this is: calling actually works. When future releases bring back the lost features, this app will get 5 stars.
To start, I agree with TheGiaKz: there are systemic issues that need to be resolved before Sangoma Connect can be considered enterprise-ready. However, if you are running a smaller FreePBX system and find that Zulu is inadequate for your users — whether it’s the lack of a device-specific mute or other UI/UX concerns, or a matter of on-boarding difficulty — then you will find some solace with Sangoma Connect. Once Acrobits and Sangoma bring security up to modern standards, I’m hoping it will pick up enough momentum to get resources for features like custom interactive BLFs.
Sangoma Talk is a softphone client allowing users to make and receive phone calls using their business phone extension, keeping them connected when aw...