Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salem Five Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is horrible. One cannot rely on this app to login as it only works park of the time. If one’s lucky enough to login, the app will often freeze or quit unexpectedly, especially with mobile deposits. In addition, Touch/Face ID is not an option and one cannot save a password so it becomes very frustrating having to re-enter a password every time the app is opened, especially after five attempts to deposit one check.
There needs to be access for people with small business banking accounts. I can’t access my business banking account through the Salem Five business app or the personal Salem Five banking app because it’s a small business account. Very frustrating.
Uncomplicate your business finances with Salem Five’s Business Mobile app for iPhone! Available to all Salem Five Corporate Banking customers. Salem F...