Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cambridge Savings Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No bill pay on mobile app
Not only has CSB for Business accounts botched their web UI, now they’ve brought that experience to their mobile app. 1. They used the exact same name and logo for the Business account app that is used for the personal account app. The previous business app had a different logo. Now on my phone I can’t tell them apart. 2. Launch and login. No Face ID supported. 3. Home page shows nothing useful. Have to click to see my balances. Two more clicks and a scroll to see a list of transactions from the last 6 days only. 4. No help or contact us. This is the same as in the website. There is no way to contact the bank online.
1. Every single check a separate deposit, no batch of checks function 2. Rejecting every check because it looks for “for mobile deposit only” even though clearly printed on the check 3. Had to manually capture checks from major insurance company because app could not recognize front side of check 4. Multiple items “rejected” then ultimately posted, wasting efforts to recapture image. 5. I have used mobile deposit apps for Peoples, Citizens, Bank of America, US Bank, multiple vendors. Never so frustrated.
With the Cambridge Savings Bank Business Banking App you can safely and securely access your accounts anytime, anywhere. Our business mobile app allow...