Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ruizheng Liu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does what it claims to do, but it has a fundamental flaw that makes it totally unsatisfactory: after the corners on an image are rounded, the resulting saved image is of much lower quality than the original. For example, a 70 kb image was reduced to 5 kb. This flaw makes the program absolutely unuseable in my opinion.
RoundCorner allows you to effortlessly transform the right-angle corners of your photos into smoothly rounded corners. The application offers two conv...