Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗West Town Bakery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Worst App! Roots must lose a great deal of biz based upon customers frustration and inability to use their app. It allows you to add money to a gift card — (it doesn’t even directly debit your credit card) which means an extra step every time you place an order...more importantly I have never seen an app that has a harder time actually placing your order.I enjoy their food, however, the frustration of doing it via the app has caused me to cancel more than one order.
This may be a great app in other ways, but I have yet to figure out how to add an already purchased gift card. There is a section for *purchasing* a gift card, a.k.a. adding funds, but I’ve tried and failed to add the gift card that’s sitting in my wallet. So I either lose out on points by ordering the old-fashioned way, or can’t use the money sitting on the table. If somebody has actually figured it out, I will gladly acknowledge myself a pudding head for the answer.
This app is one of the better ones I've used for restaurants. Easy to order and collect points. I prefer to order directly from restaurants and this really makes it easy. Love roots!
Hey Chicago! Use the the Roots app to order from locations anywhere in Chicago. Conveniently order Roots Handmade Pizza from anywhere on your phone...