Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fédération Française de Tennis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I probably would hesitate from giving my opinion regarding the commentators but I will. There is one man who has never played tennis but there he is reading the player’s biography like he is one of the family. Martina is a breathe of fresh air and not only is she competent but enjoys explaining the game and why. There is a man who try’s very hard to keep up but misses the mark. If he didn’t have an experienced commentator next to him he would fall flat on his face. This is the only sport televised that uses people that have never even held a racquet to do commentary.! Lindsay should be congratulated she is a winner on and off the court.
Maybe I’m remembering some other Grand Slam’s app but I thought it was better last year. My main issue is that, while I can tell who’s playing on a given day, I can’t tell when. One of the other GS apps not only gave the time, but gave the time in my time zone! That was awesome! Another area that needs improvement is Players. I’m not sure why I had to wait until the tournament started to pick more than 10 favorites but at least I can now. Too bad I didn’t know that earlier. I spent some time narrowing my list to 10 before the tournament started. Also, most of these players have been around long enough to have some data on their pages. And not data in which they’re only mentioned in passing (example: Bob & Mike Bryan- the only “data” on their pages is an article about Serena & Venus Willams! Bob & Mike ate named once near the end of the article).
I was hoping for a standard “schedule of play” list with player names, time, and venue, but instead we have a seemingly endless list of “upcoming matches”, each with large pictures but no other info. I spent several minutes scrolling through the list, and then gave up. Why reinvent something that works? Also, some of the matches that already got completed still show up in the “upcoming” list, and the results cannot be found anywhere. In the completed matches list, it looks like the sorting feature does not work properly: when you select today’s date, the app still shows yesterday’s matches. Apparently, you can only sort using a single parameter. Overall, it looks like the interface became buggy, needlessly more complicated and less informative.
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