Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tennis Channel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall the app works well, scores section is good, the news section can be better. After reading an article the news resets to the top, forcing user to scroll back to last spot , please fix!
I appreciate the reshuffling of the app to prioritize live scores, but the scores don’t actually refresh so it’s kinda pointless on the consumer end. Additionally, I love the tournament tab for showing the draw as well as the schedule, but the schedule for multiple tournaments is waaaay messed up, to the point that several show ‘Day 367 of 9.’ So. Again, nice idea, terrible execution. The app functioned better before the USO, and on the whole I prefer the prior version. Should the developers choose to address the issues they created, I would definitely prefer the current version.
Having to use a phone app on an iPad is … well it’s just ugly. It’s difficult to want to use the app and, for that reason primarily, I find myself not using it. There are other apps that are universal and, as such, are just visually more appealing. Related question … why release an app before its ready for prime time? This would give the impression of a rushed app … or other possible deficiencies simply because of its appearance. I will revisit if/when this app becomes a universal app.
The official tennis scores app from Tennis Channel — your home for live scores, draws, rankings, and stats across the full tennis calendar. Grand Sla...