Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rio Grande Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I appreciate an upgrade in this instance some features are missing. I would prefer that any pending transactions show in the overall account balance rather than having to look at upcoming and doing the math. This is really inconvenient. Also I lost accounts that were previously linked and apparently I have to go into the branch and take time out of my day to set this up again when I did not chose to remove those accounts. This bank is just becoming increasingly inconvenient for me and my friends and family share who are also members share the sentiment.
I have been with Rio Grande Credit union for over 30 years and never been disappointing until our recent commercials. The commercials with Annette, makes women and individuals who live in the south valley sounds so uneducated. I have spoken with different Bank Managers who actually have stated that they cannot believe that Rio Grande credit union would have that type of commercials “what type of people are they trying to attract”??
I’ve been using this about a year to check balances, move funds etc. I like that it lets me use the sign in for my cell phone, which in my case is my fingerprint. That function stops working once in awhile. I’ve deleted it and downloaded a fresh copy but it still does that now and then. Update: Just now I tried it for the first time in a few weeks and it worked just fine, so perhaps they’ve worked on it? I still recommend it though. There’s usually a time lapse between when things are introduced and when they are working flawlessly for all the odd devices out here.
Rio Grande Credit Union Mobile Banking puts the power of managing your finances right at your fingertips—anytime, anywhere. With our secure and easy-...