Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Grid News Bureau · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to navigate, safe, private and no tracking. Children can use it with confidence no one else will read their info.
I am a mom of two dyslexic kids filled with heart! After the struggles of the past year, this looks like an easy way for them to explore their emotions without the worry of writing/spelling AND the pressure of others seeing it. Can’t wait to share with them! How about one for adults?
I love the concept of this app. It gives people and kids a great way to express how they are feeling in a safe way. The colors and expressions are just beautiful! Excited to use it more!
So..."How do you feel?” Why is such a simple question sometimes hard to answer? Life can be complicated and actually talking about it can be tough....