Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Resound Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App works well, although some functions take a bit to figure out where to go, or how to set up a few functions. I can’t remember exactly which function took me too long to figure out (as I’m not technically challenged) but I remember thinking “this should be more user friendly” and a lot quicker to set up. Now that I’ve used the APP since it came out, I don’t have any issues, but those who don’t use online banking, or do much with their phones, will most likely still have issues knowing where to go, and remembering where to go, so CFCU IT guys/gals may want to tweak a few things over time. I do feel VERY SECURE on this app though, and that says a lot these days.
I have had an account here for more than a decade and can tell you that the Customer Service at Cornerstone has never wavered over these many years regardless of the topic. And I am not an easy Customer. I’m pretty old school yet Cornerstone keeps me up to date.
While the transition from the old app to the new went very well, the appearance of the new app leaves much to be desired. For example, the new app does not support dark mode. Additionally, it doesn’t appear to support the accessibility option for large text. The enhanced security features, although well behind other banking apps, are a welcome improvement.
Manage your Resound Credit Union accounts securely and conveniently with the Resound CU app. Whether you want to check your account balance, view your...