Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Indianapolis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using RequestIndy for many years, and I’m glad our city has this app. It’s nothing fancy but functional, and most of my requests were addressed within a month or sooner (weather permitting). I only have two suggestions: 1. Persistent login - I’m getting kicked out weekly, so it’d be more convenient if my login was remember for longer. 2. Email or SMS updates once a request is resolved. Other than that, it’s been working fine for me. Thanks!
Off and on when trying to report issues such as city street pothole problems the program errors out and your unable to pinpoint an address or even type in and search for an address. This happens even after having tried the app on three to four different devices thinking it is on the users end. It becomes very frustrating when this happens. The app will even have a pop-up asking for a one-time permission or while using the app location permission. Neither option seems to solve the problem.
This app could be so much more. The city missed an opportunity to build an app that’s accessible and easy to use. Instead, it’s full of redundant menus, takes several more steps than necessary to complete basic actions, follows no modern design principles, and isn’t even optimized for mobile with small serif fonts and dated forms. I still use the app regularly to report potholes, but this app is a huge miss.
RequestIndy is an exciting tool from the City of Indianapolis’ Mayor’s Action Center that allows our citizens to request non-emergency City services a...