Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Filmfeed, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Says they have over 20,000 movies, but the interface is awful. Searching is fine, but it only gives you a handful of Films, and that’s it. So, discovering new films you might want to watch is really difficult. Even going through the genres, it doesn’t give you much to choose from. So, if you don’t know the exact title of the film, good luck finding it. You can’t even look up by actor, or director. Really like what it has going on, but they’ve gotta get a better way of showing everything they have available
This app has turned me on to some amazing films and tv series lately. In particular, some really compelling and thought provoking documentaries that surprised me, as well as some unique episodic narrative shows which I’ve really enjoyed binging (shoutout to the hilarious series, Amateur City). Tons of interesting rabbit holes to go down here.
I love the way the AI search is integrated into the app. I also can’t wait to watch The Program. I’ve heard so much about this movie. I’m also interested in the CS Lewis movie. Excited to experience new content and support filmmakers in the process !
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