Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Argent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Terrific well thought out wallet. It's a mature product getting better every release. If you're new to crypto this is a great place to start. A couple of feature requests which would take Argent to another level... Being able to import read only wallets from other DeFi accounts so all the users finances outside of Argent appear in the app as well. It would be great if Argent can provide better insight into the leverage percentage, collateral ratio, health/ risk factors from different DeFi accounts so the user is better aware of their risks at any moment. In addition, a notification alert when it hits certain thresholds, would give timely updates to those with riskier positions. Looking forward to more awesome updates.
Argent states that they use 10+ exchanges to find the “best” gas prices, but the word “best” is an arbitrary term as it doesn’t specify if it’s best for the customer or best for Argent. Their whole model appears to be centered on keeping any and all assets on their platform, which I understand, I just feel that the way they appear to go about it is not immediately apparent to their customers. Purely as an example, who in their right mind would transfer $100 worth of Ether off their platform if they have to pay ~$30 in gas fees? That same transfer into Argent is ~$5 in gas fees. That’s a MASSIVE disparity if they are using the 10+ exchanges with the best price for customers, and one that I, for the life of me, am unable to account for. OK, so how about staking? Well converting your Ether to another token is also excessively pricey. Your assets are effectively locked on the platform due to the exorbitant fees. Unless you own tens of thousands of dollars of crypto assets and want to centralize them on Argent, this platform is not for you. I intend to take a sizable hit in fees just to get completely off this platform which is unfortunate because, as others have stated, it is very well designed and easy to use.
I was looking forward to using this wallet, because I think the developers have the right approach for making cryptocurrency accessible to more people. Unfortunately, as it currently stands, it failed spectacularly to clear the very first hurdle. I was unable to purchase coins with normal money. I have tried using ApplePay with two different debit cards as well as the ACH option. Both debit card transactions failed repeatedly and their payment partner, Wyre, was unable to link to my bank account. I even tried sending money to my address from the Kyberswap desktop site, which still failed. I suspect that there is a problem with Wyre. If I am using it incorrectly, the payment widget is very unintuitive. I didn’t even realize there is a sign in button until after a few attempts, and it makes no difference. I have not tried to send currency from another wallet, but I still need to convert fiat money to crypto and not being able to do so in app defeats the purpose of getting new users (like me) involved easily. Until this problem is fixed I cannot recommend this app. I can’t even evaluate the rest of the app because I need coins to try out all of the functions. I think it looks nice but I can’t use it. If the developers of Argent or maybe Wyre can fix this, I will be happy to re-evaluate. If it helps, I am using an iPhone SE (2016 version) running iOS 13.4.1 in the United States.
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