Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Radical Group Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I go to UCLA and they’ve been on campus hiring “influencers” to post on their IG and Snap stories and throwing events to try to get us to use their app (with the requirement being you have to “bump” a certain # of people to gain admission). I was curious and decided to download it and I regret it in a big way. They send SO many notifications and also infiltrated my contact list. I now get text messages from them without ever giving them my phone #! (They actually programmed a phone number in my contact list without my consent). On top of that, they sent messages to everyone in my contact list without my permission. Disgusting! Beyond the invasiveness, no one I know actually uses this seriously. They’re either getting paid by the company, or are “using it” to get free stuff. Don’t bother unless you want them taking over your phone.
This app is the future! I love everything this app stands for… promoting real interaction with your friends and peers as opposed to spending hours on social media, starring at a screen. I live in LA and I was walking around Melrose the other day only to be alerted by Radical that my one of best friends was super close to me! We were able to meet up for a quick coffee then got back to shopping. I also love that with the “bump” feature you can see who is interested in chatting with you and from there decide whether or not to pursue a conversation with them. It’s uch better executed than other social & dating apps. Lastly, I love the sleek look of the app and how easy it is to use & understand! It took me maybe 5 minutes max to start using the app when I first downloaded it. It’s a very simple and smart concept! I’d recommend to anyone looking for more positivity and human interaction in their life… 10/10!!!
Radical is a great new app that helps people interact with each other. Although it can be easily used as a dating app it also is so beneficial for making new friends!! If you were to move to LA it would be an easy way to see if you have any mutual friends or friends of friends in the area. It is super easy to use and fun to check out different people’s profiles. A MUST DOWNLOAD!!
BUMP ME ON RADICAL Radical makes it easy to connect with the people around you! Based on your network of friends, Radical will show you a list of pe...