Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gurbrinder Singh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is fun but I hate playing games that don’t offer a “No ads” option.
I liked playing this game, however twice while playing, a scam website opened claiming that my phone was infected with malware and it could be cleaned for a fee. This happened during game play. It wasn’t from an ad. I will uninstall this app since I don’t appreciate being redirected to a scam website.
I don’t like the diaganols being part of this game. It makes it easier to play and I guess to build as well. Occasionally a puzzle has more than one solution. I played to level 125 and every single level had a logical solution that I was able to solve.
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