Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick Finkbeiner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With the most recent addition of timers longer than 4 hours, this has become my favorite new sleep aid/sound machine. Simple to use, plenty of sounds/noises to choose from, and best of all, no silly hidden subscriptions or “offers” to gain added functionality with a “purchase”. Oh, did I neglect to mention that the app is “free”? For anyone looking to spend money on a simple “sound machine”, there are plenty of available options out there. I’m just grateful that someone has made an app that has plenty of sound/noise options, allows mixes of these sounds/noises, is simple to use for timer on/off functionality, and is free to use. Thank you.
Best white noise app I’ve seen. Terrific. Really helps with sleeping
PureSleep is the simple and safe way to help your baby relax and sleep better. This white noise app is designed especially for parents who want a reli...