Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PURE Insurance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find that the self service features of this app make transacting with PURE really easy (accessing auto ID cards, paying my bills, etc) but it’s the member privileges that really set PURE apart. When I was stranded in the side of the road, PURE’s roadside assistance feature got me out of trouble. PURE’s Art Spotlight has come in handy when shopping unfamiliar artists. I also like the home buying report.
Trying to pay my bill online through the app and it won’t allow it. It’s telling me I need to pay more than my most recent invoice. It’s not clear why that would be. I’m not sure that PURE is going to be the right company for me.I have reservations about a company that can’t process an online payment being able to appropriately process a claim. Then again maybe I’m in the wrong demographic. Perhaps they’re looking for people who are more comfortable in the paper-based world. From other reviews I suspect I will get a response of a link to follow up to try to clarify this issue. Please don’t send me that. That is unhelpful. What I really want is the app to be able to function the way it should in the first place.
When I started using this I couldn’t believe an insurance company could make it so easy to engage with them. I may not need this a lot, but when I do, it’s great that it’s so frictionless to get my insurance docs, use their tools, and pay my bill.
WHY PURE Insurance is about more than just the things we protect. It’s about our members: making them smarter about risk, helping them reduce their c...