Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Hsiao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My dog doesn’t care for it at all, and she doesn’t understand. Maybe if it was a little more outgoing and purposeful she would like it more.
So I sheared up good apps for dogs and the first thing that popped up was this, so I got it so my dog could tap away at all the cats, squirrels, and other critters. But.. when I got it and showed her she didn’t seem too interested. I totally see the potential and how some dogs have different likes but my dog wasn’t.
Wow this game is amazing.. keeps my autistic doggy entertained
Break out your high-end Apple device, load up the app, and let your dog/cat/kid tap away! Just what Apple intended the $1000 device to be used for. (...
| Name | Price | Type |
|---|---|---|
| Maltipoo | $0.99 | One-time |