Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WEGO Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UI is super cute, but the website backend is total garbage. Need to re-login for every single action (both on the website and in the app): they seem completely unable to persist a login session. What’s more, password reset constantly fails. I made passwords as simple as “greentea” so I was 100% sure it wasn’t being mis-typed and logins would still fail. I swear their backend was written by elementary school kids in their first programming class. How embarrassing.
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