Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Almaz Bektemirov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why does Apple Store allow lying apps, be better at protecting your customers, Apple charges an arm and a leg for a phone and its services yet doesn’t care about us enough to protect us from lies. Another way to show us we are just a number to them. If I was able to give a star review for Apple, it would also be 1 star. Imagine buying an iPhone and opening it, Apple has gotten so cheap and so full of them selves they don’t provide you with a charging wall plug.
This app is not free and is also trash at what it’s supposed to do. Do not bother, try something else.
As soon as you click to upload a photo or take one to be put into the filter, the app asks you to get the premium version. You literally cannot do anything in the app until you agree to get premium
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