Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hans Henkus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Terrible app, works but can’t do anything with it because they want you to pay them 20 dollars lol. This app thinks it’s a smart idea, whoever made it is the greediest person on earth. Your app is born out of convenience, I can edit my video just fine on my laptop, you want me to pay you 20 dollars so I don’t have to airdrop a video. Your app used to be a Snapchat filter. What a joke. Offer value and maybe people would pay.
It’s a funny app but the problem is to save the video I need to pay? That’s really useless but I get you guys want the money as this app has zero ads
This app is funny but when I try to save my videos the reverse pro pops up. Can you fix this/ change it so I can save it
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