Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pearl River Valley Electric Power Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why can’t I add multiple payment options? I don’t always use the same card to pay online so I’d like to add more than one payment option. I logged in on the website thinking I could maybe do it there, but no, I can’t.
I couldn’t set up auto pay on this app because I have a slightly longer email than normal (this email is linked to everything I do so I can’t just get a new email) and it won’t fit into the email field. I’ve never had this issue with any app or website so I don’t really understand why the character limit is as small as it is.
I would like to be able to add multiple accounts. I have 2 accounts for separate areas and I wish I could pay them both on the app but it will only let me add one account.
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...