Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pruett's Food Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Pruett’s Food app only shows the Oklahoma City location, and the map pin appears in Pennsylvania. The Broken Bow store isn’t available as a store selection. Is the Broken Bow location supported in the app?
I thought this was going to be similar to the Walmart app, that I could just choose the groceries I want and pay using the App. Show up, and have the groceries already bagged and ready to go. This seems more like a grocery list, no photos of even simple items like milk and bread. I understand it’s a small store, but not really sure what the purpose of this app is.
The coupons need to include some clarification. For instance, today I wanted to use the butter coupon which says that you can use it twice. I got my two packages of butter and the rest of my grocery needs and headed to the register. I asked the cashier (who I believe is also a manager) if it meant that I could use the coupon in one transaction or if it had to be separated into two. He figured it would probably need to be two so that's what we did; separated my groceries and put one butter with each. Well, after the first transaction the coupon disappeared so I couldn't redeem the coupon the second time. Not a big deal, but a bit disappointing especially here at baking season.
The Pruetts Food app is the best way for our loyal shoppers to receive savings every time they come in to the store! It's as simple 1, 2, 3: 1. Downl...