Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prospect Publishing Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This magazine has really accurate factual analysis and I enjoy its point of view. Allows me to think about applying UK lessons locally.
I love this magazine. I used to be a subscriber, reader, and reviewer all the way from Iran, wherein getting the magazine was not as easy as other places. I still love the content and the insight. It is, therefore, a shame in my opinion that this content is present the way it is on my iPhone. I have an iPhone 6, which by all accounts is quite large. Despite that, I can tell you that the content is not easy to read, particularly on pages with a single column layout. It is as though you are being presented with a scanned version of the print edition, which is most likely the case. I would have liked to see something more device-specific from the intelligent and bright illustrators and designers of this fabulous magazine. It is very hard for me to keep on reading content. I involuntarily get my nose into the phone, which other than making me look silly, is quite harmful to the back and the neck. Anyway, I hope the editors will see this and do something about it. I am glad that I used the trial period. I most likely will stick to subscribing to the print version, which gives me access to the PDF version of the editions, which basically offers the same amount of content layout as the current application, with the benefit of being able to search the content, copy interesting tidbits for clipping, as well as presenting me with a nice, linked table of contents.
Clean and easy to use. Prefer over the actual magazine. Would be nice to have some feature to favorite articles or flag a specific point in an article.
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